Printed MTB counter-culture for the age of distraction.
Growing up I always had a magazine in hand. Whether it was a school trip or an evening visiting a family member, I’d always carry the latest issue of Dirt with me to read. At the time, reading about bikes was the second best thing to actually riding my bike.
It’s almost hard to imagine a time when you couldn’t just go on your phone and see high quality content at the hit of a button, but there wasn’t that kind of technology when I was a kid so magazines served as my main source of inspiration. I guess it’s a combination of this nostalgia, my love for owning physical copies of media and my enjoyment of making things that made Shredder happen.
Its been over two year’s since Dirt stopped in print form and I felt like there was a massive gap in the market that needed filling. To my knowledge there hasn’t been a mountain bike magazine/zine previous that looks at more niche areas like creative people who ride bikes, so to include illustrators, trail builders and not just the usual pro riders was another idea of mine to make the zine stand out from the norm.
The zine is very much about good times riding bikes. The main objective is to find out about the different characters that build up our worldwide riding scene and creating more esoteric articles that you wouldn’t generally find on the web. It was very important for me to create something unique from the start, so most of my inspiration for the zine comes from areas out with MTB media.
The aesthetic of the zine is a mixture of styles; I try to make the design suit what I am writing about. For example Boris Beyer’s photo article from issue four is very clean and minimal so that the main focus is on Maddog’s incredible snaps. Ronan Taylor’s article is inspired by the work of Neville Brody and David Carson with messy text and grunge effects to suit Ronan’s erratic, loose riding style.
I’m completely overwhelmed by all the positive comments and nice things riders have said about Shredder MTB Zine so far. Seeing people post about the zine on social media is so rad – there have been a lot of people who I’d never met before congratulating me on my work which I am totally blown away with. Hearing how many people are hyped on it really was the most rewarding thing for me and knowing the riding community is willing to support a project like this really means a lot.
Right now it’s just myself behind the creation of the zine, however there’s no way it could be possible without the help of all the riders, photographers and illustrators who have made contributions. Massive thanks to everyone who has been involved and helped out in any way. if you have anything you would like to feature in the next issue of the zine please get in touch via the contact page.
Print ain’t dead. Shredder is alive.